Perfumeria Carner Barcelona
Barcelona
2020
Disseny d’interiors – Retail
Destapar la bellesa oculta

Al centre de la ciutat, a l’eix comercial del passeig de Gràcia, es dissenya la nova seu corporativa de Carner Barcelona, una marca local de perfums exquisits, intensos i innovadors de Barcelona.

S’ubica en un edifici catalogat que conserva els elements constructius originals propis de la tradició catalana. La sobrietat i autenticitat dels espais dissenyats en permeten aflorar els valors i la filosofia de la marca, contextualitzats en la mediterraneïtat i l’artesania local. Així mateix, el color blanc homogeni resultant en permet destacar el producte. Aquestes estratègies de projecte, s’emmarquen en la recerca d’un projecte atemporal que lligui la tradició amb la contemporaneïtat cosmopolita, en sintonia amb la identitat de la companyia.

Totes les parets de murs de fàbrica i les voltes de maó massís dels sostres són emblanquinades, despullant-se de qualsevol revestiment anterior. Romanen vistes, amb les seves pàtines, marques i ferides que en permeten una lectura històrica. Un únic material d’acabat a l’envolvent que es combina amb paviments, portes i mobiliari de fusta de pi i l’acer blanc per a les fusteries.

Ambtot, es dissenyen uns espais personalitzats i amb una atmòsfera única, posant en relleu els valors essencials d’una marca compromesa amb l’autenticitat, que permeten introduir l’experiència del propi producte i de la marca. Un disseny arquitectònic pensat per generar experiències sensorials emotives i intenses, com la d’obrir un tap de fusta d’un elegant flascó d’exquisit perfum.

Jofre Roca Taller Arquitectura Perfumeria Carner Barcelona emplaçament

Obra del año 2022 – Archidaily. Projecte seleccionat
Premis Fad 2021. Projecte seleccionat
DNA Paris 2021. Winner (Interior Design – retails)
Red Dot Award 2021. Winner (Product Design)
LIT Lightning Design Awards 2020. Winner (Interior Design)
IDA Awards 2021. Winner – Bronze Prize (Architecture – retails)
Architecture Masterprize 2021 – Winner & Best of Best special distinction (Retail)
Architizer Awards 2020. Finalista (Retail)
Archello Best Project 2020

Publicacions

ON Diseño 411. Maig 2022
Architektur Fachmagazine n. 06. Octubre 2021
NAN Arquitectura y construcción n. 165. Juny 2021
Diseño Interior n. 340. Juny 2021
Aspire Magazine. Design & Home. New York. Desembre 2020
Riba Journal. PiP. Royal Institute of British Architects. Desembre 2020

Online

Architectural Heritagen Intervention. Març 2022
Archdaily. Març 2021
Built Environment Channel. Abril 2021
Archisearch. Juny 2021
Design Aspire Home. Desembre 2020
Arkitecture on web. Desembre 2020
Diariodesign. Setembre 2020
Divisare. Setembre 2020
Design Wanted. Agost 2020
The AD – Architecture Design. Agost 2020
Axis Magazine. Agost 2020
AIT XIA. Germany. Agost 2020
World Architecture. Juliol 2020
Azure. Juliol 2020
Afasia Archzine. Juliol 2020
Superfuture. Abril 2020

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Posted: 01/07/2023

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